{"id":7747,"date":"2026-03-27T11:11:40","date_gmt":"2026-03-27T10:11:40","guid":{"rendered":"https:\/\/www.ca-personalfinancemobility.com\/?post_type=actualite&#038;p=7747"},"modified":"2026-03-27T16:01:34","modified_gmt":"2026-03-27T15:01:34","slug":"how-does-the-internet-influence-the-purchase-of-furniture-in-france","status":"publish","type":"actualite","link":"https:\/\/www.ca-personalfinancemobility.com\/en\/actualite\/how-does-the-internet-influence-the-purchase-of-furniture-in-france\/","title":{"rendered":"How does the Internet influence the purchase of furniture in France?"},"content":{"rendered":"\n<p><strong><strong>Digital plays a central role in the furniture purchasing process. The Sofinscope study shows that 68% of French people find their furniture online before buying.<\/strong><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong>Internet, the first source of information<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Before going to a store or buying online, consumers usually search the internet.<\/p>\n\n\n\n<p>According to the study: 68% of French people find their furniture online before buying it.<\/p>\n\n\n\n<p>This step allows you to compare prices, styles and product characteristics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong>The influence of customer reviews<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Online reviews have become a key element in the purchase decision.<\/p>\n\n\n\n<p>The study indicates that 51% of French people are influenced by ratings and comments left by other consumers.<\/p>\n\n\n\n<p>These notices help reassure buyers before finalizing their choice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Social networks as a source of inspiration<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Social networks also play an increasing role in decorative inspiration.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>26% of French people use social media to find interior design ideas<\/li>\n\n\n\n<li>18% say they have already purchased a furniture product<\/li>\n<\/ul>\n\n\n\n<p>In young adults, this influence is even stronger:<\/p>\n\n\n\n<p>70% of 18-24 year olds use social media to find inspiration for their decoration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>To remember<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>68% spot their furniture online<\/li>\n\n\n\n<li>51% are influenced by customer reviews<\/li>\n\n\n\n<li>26% are inspired on social networks<\/li>\n\n\n\n<li>70% of 18-24 year olds find decorative ideas<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital plays a central role in the furniture buying journey: 68% of French people find their furniture online before buying.<\/p>\n","protected":false},"featured_media":7817,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categorie-actualite":[75],"class_list":["post-7747","actualite","type-actualite","status-publish","has-post-thumbnail","hentry","categorie-actualite-societal-impact"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How does the Internet influence the purchase of furniture in France ?<\/title>\n<meta name=\"description\" content=\"Digital plays a central role in the furniture buying journey: 68% of French people find their furniture online before buying.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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