{"id":9281,"date":"2026-06-25T11:03:38","date_gmt":"2026-06-25T09:03:38","guid":{"rendered":"https:\/\/www.ca-personalfinancemobility.com\/actualite\/sofinco-devoile-son-plan-2028-infiniment-client\/"},"modified":"2026-06-25T11:52:54","modified_gmt":"2026-06-25T09:52:54","slug":"sofinco-unveils-its-2028-plan-infinitely-customer","status":"publish","type":"actualite","link":"https:\/\/www.ca-personalfinancemobility.com\/en\/actualite\/sofinco-unveils-its-2028-plan-infinitely-customer\/","title":{"rendered":"Sofinco unveils its 2028 plan \u201cInfinitely Customer\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>On the occasion of its 75th anniversary, Sofinco presents its strategic plan \u201cInfinitely Customer\u201d aimed at becoming a leading player in financing everyday needs and projects for the French population.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Sofinco launches \u201cInfinitely Customer\u201d to accelerate its transformation<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As it celebrates its 75th anniversary, Sofinco, a brand of CA Personal Finance &amp; Mobility in France, is entering a new phase of development with its strategic plan \u201cInfinitely Customer\u201d looking ahead to 2028. The ambition is clear: to become the leader in financing everyday needs and personal projects for people in France.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With nearly one in three French people having already used its services, Sofinco aims to respond to rapidly evolving financing needs and expectations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Rethinking consumer credit as a useful experience<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Faced with consumers seeking simplicity and seamless experiences, Sofinco aims to go beyond the traditional role of consumer credit. Its objective is to offer an experience that is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Simpler and faster<\/li>\n\n\n\n<li>More personalized<\/li>\n\n\n\n<li>More integrated into everyday life<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Credit thus becomes a lever to support life projects, as well as day-to-day budget management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Three pillars to better serve customers<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sofinco\u2019s \u201cInfinitely Customer\u201d strategy is based on three key pillars:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Strengthening customer proximity<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sofinco aims to become an everyday partner, helping individuals manage their spending and finance their projects independently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Developing useful solutions<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Offers are increasingly aligned with societal challenges, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Home energy renovation<\/li>\n\n\n\n<li>Aging well at home<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Accelerating through technology<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Data and artificial intelligence are leveraged to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Streamline customer journeys<\/li>\n\n\n\n<li>Personalize support<\/li>\n\n\n\n<li>Deliver faster, more conversational experiences<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Concrete progress already in place<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This transformation is supported by tangible achievements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deployment of open banking<\/li>\n\n\n\n<li>Increasing integration of artificial intelligence<\/li>\n\n\n\n<li>Launch of a dedicated mobile application<\/li>\n\n\n\n<li>Significant reduction in response time (\u201ctime to yes\u201d), reduced from several days to just a few minutes for certain journeys<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These developments directly enhance the user experience and strengthen Sofinco\u2019s ability to meet expectations in real time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>An expanded offering focused on everyday usage<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Sofinco app, launched in 2025, is now at the core of the customer relationship. It already allows users to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track their expenses<\/li>\n\n\n\n<li>Aggregate multiple accounts<\/li>\n\n\n\n<li>Better manage their financial situation<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In the future, it will bring together, within a single environment, management, payments, financing, and services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this context, a new payment card enriched with services will be launched in autumn 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This offering marks a major shift: Sofinco is expanding beyond credit to position itself within the broader ecosystem of everyday financial services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the occasion of its 75th anniversary, Sofinco presents its strategic plan \u201cInfinitely Customer\u201d to become a leading player in 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