{"id":9285,"date":"2026-06-25T11:25:43","date_gmt":"2026-06-25T09:25:43","guid":{"rendered":"https:\/\/www.ca-personalfinancemobility.com\/actualite\/pour-ses-75-ans-sofinco-devoile-le-film-lart-du-paiement\/"},"modified":"2026-06-25T11:49:58","modified_gmt":"2026-06-25T09:49:58","slug":"for-its-75th-anniversary-sofinco-unveils-the-film-the-art-of-payment","status":"publish","type":"actualite","link":"https:\/\/www.ca-personalfinancemobility.com\/en\/actualite\/for-its-75th-anniversary-sofinco-unveils-the-film-the-art-of-payment\/","title":{"rendered":"For its 75th anniversary, Sofinco unveils the film \u201cThe Art of Payment\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><strong>On the occasion of its 75th anniversary, Sofinco, a brand of CA Personal Finance &amp; Mobility in France, presents \u201cThe Art of Payment\u201d, a brand film created entirely using artificial intelligence.<\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\r\n<section class=\"jedha-beginnings-rendered-content\" id=\"block_6a3d825d4b52b\">\r\n                <div videoTitle=\"Film de marque - L'Art du paiement\" class=\"youtube_player\" videoID=\"GPD911jpyYk\"><\/div>\r\n                    <\/section>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through this project, Sofinco embraces an innovative format to tell its story and share its vision of payment and everyday financing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong>Telling 75 years of history through a new narrative approach<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab L\u2019Art du paiement \u00bb propose une lecture visuelle de l\u2019\u00e9volution de Sofinco. Le film revisite les grandes \u00e9tapes de la marque et \u201cThe Art of Payment\u201d offers a visual interpretation of Sofinco\u2019s evolution. The film revisits the brand\u2019s major milestones and highlights the transformation of customer behaviors and expectations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Far from a traditional corporate format, it relies on an immersive and engaging narrative to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Showcase a 75-year legacy<\/li>\n\n\n\n<li>Illustrate the evolution of payment practices<\/li>\n\n\n\n<li>Project the brand towards new purchasing and financing uses<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This narrative approach helps make tangible a transformation that is often complex to convey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong>Artificial intelligence at the heart of the creative process<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The film was entirely designed using artificial intelligence technologies. This choice marks a new step in Sofinco\u2019s creative approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It reflects a willingness to explore new forms of expression in line with technological developments that are reshaping financial services and usage patterns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here, AI serves the storytelling by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creating a distinctive visual universe<\/li>\n\n\n\n<li>Offering new narrative possibilities<\/li>\n\n\n\n<li>Accelerating creative processes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This production method concretely illustrates how Sofinco integrates innovation into its practices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong>A film that embodies a vision of payment<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With \u201cThe Art of Payment\u201d, Sofinco does more than look back on its past. The film expresses a core belief: payment and financing are now part of a seamless, simple experience fully integrated into daily life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The narrative reflects evolving customer expectations, with a growing demand for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des parcours instantan\u00e9s<\/li>\n\n\n\n<li>Des solutions personnalis\u00e9es<\/li>\n\n\n\n<li>Une gestion plus autonome de leur budget<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Le film agit ainsi comme une traduction visuelle de cette vision, en montrant comment les usages d\u2019hier et d\u2019aujourd\u2019hui s\u2019inscrivent dans une dynamique continue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the occasion of its 75th anniversary, Sofinco presents \u201cThe Art of Payment\u201d, a film entirely created using artificial intelligence.<\/p>\n","protected":false},"featured_media":9322,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categorie-actualite":[74],"class_list":["post-9285","actualite","type-actualite","status-publish","has-post-thumbnail","hentry","categorie-actualite-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>For its 75th anniversary, Sofinco unveils the film \u201cThe Art of Payment\u201d<\/title>\n<meta name=\"description\" content=\"On the occasion of its 75th anniversary, Sofinco presents \u201cThe Art of Payment\u201d, a film entirely created using artificial intelligence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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