{"id":9596,"date":"2026-07-24T16:21:50","date_gmt":"2026-07-24T14:21:50","guid":{"rendered":"https:\/\/www.ca-personalfinancemobility.com\/actualite\/ia-et-achats-en-ligne-quelles-attentes-des-consommateurs\/"},"modified":"2026-07-27T16:34:04","modified_gmt":"2026-07-27T14:34:04","slug":"ai-and-online-shopping-what-are-consumers-expecting","status":"publish","type":"actualite","link":"https:\/\/www.ca-personalfinancemobility.com\/en\/actualite\/ai-and-online-shopping-what-are-consumers-expecting\/","title":{"rendered":"AI and online shopping: what are consumers expecting?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><strong><strong><strong><strong><strong>Comparing prices, getting personalized recommendations, or checking a product\u2019s reliability: artificial intelligence is opening up new opportunities for e-commerce. French consumers already see several potential uses for AI that could support them throughout their online shopping journey.\u00a0<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Can AI become a shopping assistant?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For the first time, the Sofinscope survey examined the role that artificial intelligence could play in the purchasing journey of French consumers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The findings show that a significant share of French consumers already identify potential uses for AI during the shopping process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What would french consumers trust AI to do?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Respondents highlighted several concrete benefits.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>62% believe AI could help them compare prices and find the best deals;<\/li>\n\n\n\n<li>56% think it could provide real-time answers to their questions while shopping (through a chatbot);<\/li>\n\n\n\n<li>52% believe it could reassure them about a product\u2019s quality or reliability;<\/li>\n\n\n\n<li>51% think it could help them avoid scams and fake reviews;<\/li>\n\n\n\n<li>46% see value in receiving personalized recommendations tailored to their preferences and needs;<\/li>\n\n\n\n<li>43% believe it could help them identify payment solutions that fit their financial situation.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why do these uses appeal to consumers ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The expectations expressed reflect several needs that arise during the online purchasing journey. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comparing prices, saving time, obtaining quick answers, and accessing additional information are all areas where respondents believe artificial intelligence could be beneficial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI is therefore viewed more as a decision-support tool than as a transaction tool.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>An emerging opportunity for payments and financing<\/strong>\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The study also reveals interest in financial guidance. Nearly half of respondents (43%) believe artificial intelligence could help them identify payment solutions suited to their individual circumstances. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This finding suggests growing interest in the use of AI as a support tool for selecting payment options.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What does this mean for retail and payment providers?<\/strong>\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0For e-commerce businesses and payment providers, this shift creates new opportunities. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The challenge will be to make information about products, pricing, and payment solutions easily accessible and understandable, including for AI-powered tools that may assist consumers in making purchasing decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Takeaways<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>62% of French consumers believe AI can help them compare prices.<\/li>\n\n\n\n<li>56% expect real-time answers while shopping.<\/li>\n\n\n\n<li>52% believe AI can help them assess a product\u2019s quality or reliability.<\/li>\n\n\n\n<li>51% think AI can help them avoid scams and fake reviews.<\/li>\n\n\n\n<li>46% believe AI could provide personalized recommendations tailored to their preferences and needs.<\/li>\n\n\n\n<li>AI is currently perceived as a decision-support tool throughout the purchasing journey.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<section class=\"bloc-jedhaXclover-editable-cards\" >\n                                <div class=\"content\">\n            <div class=\"editable-cards\" role=\"list\">\n               \n<section class=\"jedha-card-to-be-completed \"  role=\"listitem\" style='--background-color: #d8ead7;'>\n                          <div class=\"no-picto\"><\/div>\n                <div class=\"jedha-card-content\">\n        <div class=\"jedha-card-content-text\">\n            <h2 class=\"jedha-card-content-title\" style=\"--title-h2-color:#000000;\">Discover the study :<\/h2>\n                    <\/div>\n        <div class=\"jedha-card-content-footer\">\n<a role=\"button\" \n    target=\"_blank\" \n    href=\"https:\/\/www.ca-personalfinancemobility.com\/publication\/paiement-en-ligne-securite-et-simplicite-cles-du-e-commerce\/\" \n    class=\"btn btn-secondary ghost\" \n     \n     \n     \n     aria-label=\"Sofinscope online payment - juin 2026, nouvel onglet\">\n    <div >\n                    <span>Sofinscope online payment &#8211; juin 2026<\/span>\n            <\/div>  \n<\/a><\/div>\n    <\/div>\n<\/section>            <\/div>\n                    <\/div>\n          \n        <\/section>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The findings show that a significant proportion of French consumers already see potential applications for AI throughout the online shopping journey.<\/p>\n","protected":false},"featured_media":9597,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categorie-actualite":[73],"class_list":["post-9596","actualite","type-actualite","status-publish","has-post-thumbnail","hentry","categorie-actualite-personal-finance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI and Online Shopping: What Are Consumers Expecting ?<\/title>\n<meta name=\"description\" content=\"The findings show that a significant proportion of French consumers already see potential applications for AI throughout the online shopping journey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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