{"id":3094,"date":"2025-12-24T15:18:27","date_gmt":"2025-12-24T14:18:27","guid":{"rendered":"https:\/\/www.ca-personalfinancemobility.com\/publication\/nomination-directrice-des-nouveaux-marches\/"},"modified":"2026-01-06T15:02:51","modified_gmt":"2026-01-06T14:02:51","slug":"appointment-of-the-director-of-new-markets","status":"publish","type":"publication","link":"https:\/\/www.ca-personalfinancemobility.com\/en\/publication\/appointment-of-the-director-of-new-markets\/","title":{"rendered":"Ana\u00efs Desmoulins appointed Director of New Markets"},"content":{"rendered":"\n

Sofinco announces the appointment of Ana\u00efs Desmoulins as Director of New Markets. Its mission is to develop the fintechs recently acquired by Cr\u00e9dit Agricole Personal Finance & Mobility in France: Pledg in 2024 and Sline in January 2025. Reporting to Christian Fuchs, Director of Strategic Partnerships and Prospecting, Ana\u00efs Desmoulins joins the Executive Committee of Sofinco. She also retains her position as CEO of Sline and is appointed Deputy CEO of Pledg.<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

His experience will be invaluable in meeting Sofinco’s ambition to strengthen its position in the personal financing market and to conquer new market segments \u2013 fractional payment and usage savings in particular \u2013 by putting technology and new financing solutions at the service of Sofinco’s customers, partners, and businesses.<\/p>\n\n\n\n

Biographie<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ana\u00efs Desmoulins began her career in 2010 at Capgemini where she was able to support many companies in their major transformation projects, particularly in the launch of digital products and services. In 2018, following a mission carried out for the mobile application Ma Banque du Cr\u00e9dit Agricole, she co-founded La Fabrique by \u20a9, the startup studio of the Cr\u00e9dit Agricole group, where she became Chief Operating Officer. In 2021, she became Chief Executive Officer of Sline, a start-up created jointly by La Fabrique by – and – Personal Finance & Mobility, which offers rental solutions and services for merchants, now a 100% subsidiary of – Personal Finance & Mobility.\u00a0<\/p>\n\n\n\n

Ana\u00efs Desmoulins is 36 years old and a graduate of ESSEC Business School.<\/p>\n\n\n

\n

Downloadable document<\/h2>\n
\n <\/div>\n