Ebro, the iconic brand born in 1954 in Barcelona, returns to Spain after almost 30 years of absence. The brand will rely on the services and solutions of CA Auto Bank.
Thanks to this agreement, Ebro is confidently entering a new chapter in its history. CA Auto Bank’s solutions offer many benefits for the company, dealers and end customers.
End customers will have access to a wide range of financing and leasing solutions (with Drivalia), allowing them to purchase or lease brand models in a flexible and affordable way. Our subsidiary will also finance the distribution network and provide financial support to Ebro in importing the parts needed for vehicle assembly at the Zona Franca factory in Barcelona. This shows the commitment of both companies to the Spanish automotive industry.
For Pedro Calef, CEO of Ebro Motors and President of Ebro SUV, “this agreement is a turning point for the revival of the brand. It allows us to operate with a strong and accessible financial structure for all our partners, from dealers to end customers, and gives a boost to our growth strategy.”
Juan Manuel Pino Dronet, Country Manager of CA Auto Bank and President of Drivalia Spain, said he was “very happy to collaborate on Ebro’s new strategy. As a Spanish brand, we had to be part of it. Together, we will succeed commercially, bringing our experience as a financial services and mobility specialist to Ebro and all its customers.”