Digital plays a central role in the furniture purchasing process. The Sofinscope study shows that 68% of French people find their furniture online before buying.
Before going to a store or buying online, consumers usually search the internet.
According to the study: 68% of French people find their furniture online before buying it.
This step allows you to compare prices, styles and product characteristics.
Online reviews have become a key element in the purchase decision.
The study indicates that 51% of French people are influenced by ratings and comments left by other consumers.
These notices help reassure buyers before finalizing their choice.
Social networks also play an increasing role in decorative inspiration.
In young adults, this influence is even stronger:
70% of 18-24 year olds use social media to find inspiration for their decoration.