On the occasion of its 75th anniversary, Sofinco, a brand of CA Personal Finance & Mobility in France, presents “The Art of Payment”, a brand film created entirely using artificial intelligence.
Through this project, Sofinco embraces an innovative format to tell its story and share its vision of payment and everyday financing.
« L’Art du paiement » propose une lecture visuelle de l’évolution de Sofinco. Le film revisite les grandes étapes de la marque et “The Art of Payment” offers a visual interpretation of Sofinco’s evolution. The film revisits the brand’s major milestones and highlights the transformation of customer behaviors and expectations.
Far from a traditional corporate format, it relies on an immersive and engaging narrative to:
This narrative approach helps make tangible a transformation that is often complex to convey.
The film was entirely designed using artificial intelligence technologies. This choice marks a new step in Sofinco’s creative approach.
It reflects a willingness to explore new forms of expression in line with technological developments that are reshaping financial services and usage patterns.
Here, AI serves the storytelling by:
This production method concretely illustrates how Sofinco integrates innovation into its practices.
With “The Art of Payment”, Sofinco does more than look back on its past. The film expresses a core belief: payment and financing are now part of a seamless, simple experience fully integrated into daily life.
The narrative reflects evolving customer expectations, with a growing demand for:
Le film agit ainsi comme une traduction visuelle de cette vision, en montrant comment les usages d’hier et d’aujourd’hui s’inscrivent dans une dynamique continue.