Anticipation, digital tools, controlled budget: holiday preparation is being reinvented in a constrained economic context. 68% of French people now plan a budget dedicated to their expenses on site.
Planning a holiday is becoming a strategic process. According to a study by Sofinscope , 57% of French people book as early as possible to get the best prices. In an inflationary climate, planning ahead is the primary way to control costs.
The French are adopting a more rigorous approach to budgeting. 68% set aside a specific amount for expenses while abroad, 56% research the cost of living at their destination before leaving, and 45% save regularly throughout the year to finance their trips. Financial planning has become an essential step.
Digital tools are becoming increasingly essential in travel planning. 65% of French people are influenced by online promotions, and 24% now use recommendations generated by artificial intelligence. Booking processes are becoming hybrid, combining platforms, comparison sites, and new technologies.
To reduce costs, the options are multiplying. Price comparison websites are used by 23% of travelers, promotional alerts by 12%, in addition to cashback and package deals. These practices reflect a growing consumer awareness, with travelers becoming increasingly comfortable using optimization tools.
Preparing for a holiday is no longer spontaneous; it is now planned, optimized, and equipped with tools. This evolution reflects a lasting change in the relationship to travel, where every decision is weighed and anticipated.
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