Comparing prices, getting personalized recommendations, or checking a product’s reliability: artificial intelligence is opening up new opportunities for e-commerce. French consumers already see several potential uses for AI that could support them throughout their online shopping journey.
For the first time, the Sofinscope survey examined the role that artificial intelligence could play in the purchasing journey of French consumers.
The findings show that a significant share of French consumers already identify potential uses for AI during the shopping process.
Respondents highlighted several concrete benefits.
The expectations expressed reflect several needs that arise during the online purchasing journey.
Comparing prices, saving time, obtaining quick answers, and accessing additional information are all areas where respondents believe artificial intelligence could be beneficial.
AI is therefore viewed more as a decision-support tool than as a transaction tool.
The study also reveals interest in financial guidance. Nearly half of respondents (43%) believe artificial intelligence could help them identify payment solutions suited to their individual circumstances.
This finding suggests growing interest in the use of AI as a support tool for selecting payment options.
For e-commerce businesses and payment providers, this shift creates new opportunities.
The challenge will be to make information about products, pricing, and payment solutions easily accessible and understandable, including for AI-powered tools that may assist consumers in making purchasing decisions.