Foire de Paris 2025: a committed presence for eco-renovation

From April 30 to May 11, Sofinco participated in the Paris Fair for the 26th consecutive year. The 2025 edition was part of a strong dynamic around the energy transition, with an ambitious communication system and enhanced visibility.

Two spaces have been deployed:

• the Sofinco Eco-Transitions booth (Hall 3 – E091), entirely dedicated to energy renovation solutions,
• the Sofinco Partners booth (Hall 1 – C103), designed as a meeting point with professional partners.

Sofinco’s presence stood out from the start: immersive display, totems, impactful signage, and a clear signature for this 2025 edition:
“Together, let’s unlock eco-renovation.”

Several highlights punctuated the participation throughout the Fair:

• live broadcasts from the stand with Sud Radio and Radio Immo
• daily interventions by partners on themes related to renovation and energy
• an enhanced digital presence, with video content broadcast by Brut. and educational capsules by influencer Jamy (Epicurieux) on YouTube and social networks.

This presence aimed to enhance the concrete solutions offered to individuals and professionals, and to strengthen Sofinco’s commitment to the ecological transition.