alinea chooses Sofinco for its in-store financing solutions
Sofinco, a leader in consumer credit, and alinea, a French brand and furniture and decoration company, announce their partnership to offer financing solutions (split payment and depreciable credit) in the 18 stores that the brand has in France.
It is in the context of the development of the company alinea that the partnership with Sofinco was established. Customers of the furniture and decoration brand can now take advantage of Sofinco financing solutions in-store: payment in 6x, 10x or 12x without fees and credit with fees for longer repayment periods.
While in the furniture market, more than 65% of consumers choose to buy in-store, the payment solutions offered at the point of sale have an impact on customer behavior because they respond to two other trends in this market: 28% of future buyers plan to use more regularly the financing solutions offered by stores and 39% of households want to benefit from longer repayment periods to cope with rising prices.
The financing solutions offered by Sofinco meet all the needs of customers. They will be able to opt for longer or shorter financing periods depending on the type of purchase and the amount of their basket.
We have a strong territorial network and this weighed in the choice of paragraph. Our sales team of 70 people throughout France and our partner relationship centers accompany the partner’s sales teams in the field and remotely. It is a guarantee of proximity that is complemented by investments in our digital paths, whether for the customer or the seller, are assets to support the strong ambitions of alinea on the French market. This partnership is fully in line with our desire to facilitate access to more responsible consumption and we are proud to support alinea, which is committed to relocating the manufacturing of its products and favors eco-design.
*Source: 2023 Sofinco Profile Study – IPEA
Sofinco Press Service : Claire Garcia – +33 (0)1 87 38 22 81 – +33 (0)6 80 41 17 77 – presse@ca-cf.fr
About SofincoIn France, Sofinco is the trademark of Crédit Agricole Consumer Finance, a consumer credit subsidiary of Crédit Agricole S.A., which for 70 years has been distributing a wide range of loans to individuals and associated services across all distribution channels: direct sales, point-of-sale financing (automotive and home equipment) and partnerships. Sofinco offers flexible, responsible solutions adapted to the needs of its customers and partners (major retail, specialized and institutional retailers), which are part of its project “Sofinco for Good, the promise of shared progress”. The Google UX Finance 2022 Benchmark has awarded Sofinco.fr the title of “Best Customer Journey”. For more information: www.sofinco.fr
About alineaalinea is a French brand and company of furniture and decoration founded in 1989 in Provence. Since its re-foundation in 2017, the brand has affirmed its commitment to promoting cultural heritage and relocating its productions to France, Europe and the Mediterranean basin. Its new identity, the French house, translates much more than a simple posture. It is his deep identity the house, which is none other than the profession of heart of paragraph. The brand cultivates and promotes an accessible and timeless French art of life, valuing a plurality of know-how and a diversity of styles. In 2023, the brand strengthens its CSR strategy and unveils a new set of ambitious objectives by 2026 with its new ‘Marius Pact’. For more information : www.alinea.com