Sofinco Future Makers: innovation for aging well

Sofinco Future Makers, the innovation program launched by Sofinco, has named its winner. The goal is to develop concrete solutions for aging well at home.

Sofinco dedicates its Sofinco Future Makers program to aging well 

The aging of the population is transforming the needs of the French. Today, 90% of French people want to age at home.

This choice implies new challenges, including the adaptation of housing, the prevention of risks related to the loss of autonomy and the support of everyday life.

Faced with these challenges, Sofinco wishes to go beyond traditional financing by exploring new services and partnerships. It is in this logic that the Sofinco Future Makers innovation program, this year dedicated to aging well at home.

The objective of the program is to promote concrete projects that can be deployed in the Sofinco ecosystem and in that of the Crédit Agricole Group.

Why is Sofinco committed to aging well?

Home care is a major societal issue. For Sofinco, this subject is also part of a strategic approach.

Sofinco Future Makers aims to:

• Detect start-ups that can enrich the customer experience
• Offer simpler, faster and digitalized offers and services
• Develop innovative solutions in line with the needs of seniors
• Supporting demographic and societal changes

The program is part of the MTP 2028 strategic plan “Infinitely client” and the Sofinco Eco-transitions approach, which explores the challenges of aging well.

How does Sofinco Future Makers work?

A national call for projects for start-ups

Launched on October 1, 2025, Sofinco Future Makers invited companies to propose solutions around aging well.

Projects could cover several areas :

• The evolution and adaptation of housing
• Health and well-being
• Daily autonomy
• Services for caregivers
• Digital and financial inclusion

Among the more than 50 applications received, 20 projects were examined during the selection phase and 6 finalists were pitched before a jury composed of Sofinco and Crédit Agricole Group executives.

Thank you Julie came out the winner

Following the final of Sofinco Future Makers which took place on January 27, 2026 in Paris.

The start-up “Merci Julie” won the 2025 edition.

Its JullA solution puts artificial intelligence at the service of home support. The application analyzes photos of the accommodation sent by the user in order to identify the risks associated with the loss of autonomy and to propose suitable arrangements.

Recommendations can be supplemented by the advice of occupational therapists.

Two other projects complete the podium:

• Withings, which develops connected objects for remote health monitoring
• Crédit Agricole Santé & Territoires, with the “Living well tomorrow” solution

These three initiatives will be supported by the Sofinco Lab.

A program to serve innovation and customers

With Sofinco Future Makers, Sofinco confirms its willingness to support innovation and collaborate with start-ups to develop new solutions useful to customers.

The program illustrates Sofinco’s commitment to supporting societal changes and offering innovative services around aging well at home.