Anaïs Desmoulins appointed Director of New Markets
Sofinco announces the appointment of Anaïs Desmoulins as Director of New Markets. Its mission is to develop the fintechs recently acquired by Crédit Agricole Personal Finance & Mobility in France: Pledg in 2024 and Sline in January 2025. Reporting to Christian Fuchs, Director of Strategic Partnerships and Prospecting, Anaïs Desmoulins joins the Executive Committee of Sofinco. She also retains her position as CEO of Sline and is appointed Deputy CEO of Pledg.
His experience will be invaluable in meeting Sofinco’s ambition to strengthen its position in the personal financing market and to conquer new market segments – fractional payment and usage savings in particular – by putting technology and new financing solutions at the service of Sofinco’s customers, partners, and businesses.
Biographie
Anaïs Desmoulins began her career in 2010 at Capgemini where she was able to support many companies in their major transformation projects, particularly in the launch of digital products and services. In 2018, following a mission carried out for the mobile application Ma Banque du Crédit Agricole, she co-founded La Fabrique by ₩, the startup studio of the Crédit Agricole group, where she became Chief Operating Officer. In 2021, she became Chief Executive Officer of Sline, a start-up created jointly by La Fabrique by – and – Personal Finance & Mobility, which offers rental solutions and services for merchants, now a 100% subsidiary of – Personal Finance & Mobility.
Anaïs Desmoulins is 36 years old and a graduate of ESSEC Business School.
Press Contact
presse@ca-cf.fr
About Sofinco
Sofinco is the trademark of Crédit Agricole Personal Finance & Mobility. For more than 70 years, it has been distributing a wide range of payment solutions to its 4 million customers and associated services across all distribution channels: direct sales, point-of-sale financing (home equipment) and partnerships. Sofinco offers flexible, responsible solutions tailored to the needs of its customers and partners (major retail, specialized and institutional retailers) to give them a head start on a daily basis.
For more information: www.sofinco.fr