On the occasion of its 75th anniversary, Sofinco presents its strategic plan “Infinitely Customer” aimed at becoming a leading player in financing everyday needs and projects for the French population.
As it celebrates its 75th anniversary, Sofinco, a brand of CA Personal Finance & Mobility in France, is entering a new phase of development with its strategic plan “Infinitely Customer” looking ahead to 2028. The ambition is clear: to become the leader in financing everyday needs and personal projects for people in France.
With nearly one in three French people having already used its services, Sofinco aims to respond to rapidly evolving financing needs and expectations.
Faced with consumers seeking simplicity and seamless experiences, Sofinco aims to go beyond the traditional role of consumer credit. Its objective is to offer an experience that is:
Credit thus becomes a lever to support life projects, as well as day-to-day budget management.
Sofinco’s “Infinitely Customer” strategy is based on three key pillars:
1. Strengthening customer proximity
Sofinco aims to become an everyday partner, helping individuals manage their spending and finance their projects independently.
2. Developing useful solutions
Offers are increasingly aligned with societal challenges, including:
3. Accelerating through technology
Data and artificial intelligence are leveraged to:
This transformation is supported by tangible achievements:
These developments directly enhance the user experience and strengthen Sofinco’s ability to meet expectations in real time.
The Sofinco app, launched in 2025, is now at the core of the customer relationship. It already allows users to:
In the future, it will bring together, within a single environment, management, payments, financing, and services.
In this context, a new payment card enriched with services will be launched in autumn 2026.
This offering marks a major shift: Sofinco is expanding beyond credit to position itself within the broader ecosystem of everyday financial services.