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0Press review
The CAR Avenue group, CA Auto Bank, Crédit Agricole de Lorraine and LCL announce their partnership to support the development of the dealer in Europe
The CAR Avenue Group has chosen Crédit Agricole and its entities (Crédit Agricole Auto Bank, Crédit Agricole de Lorraine, LCL) to support its growth in Europe. In particular, Crédit Agricole Auto Bank has become CAR Avenue’s financial partner, distributing its financing solutions under the CAR Avenue Financial Services brand.Consult the press release
2025/02/13
CAPFM brands' visual identity converges in Europe
A sign of recognition and a single signature that affirms our vision of our business
On 26 September 2017, Sofinco's new brand identity launched the process of converging of the visual identities of Crédit Agricole Personal Finance & Mobility's brands in Europe. Crédit Agricole Personal Finance & Mobility's brands in Europe are harmonised around a strongly recognisable logo and have a single signature affirming their vision of the business and meeting consumers' expectations of simplicity, efficiency and agility.
Crédit Agricole Personal Finance & Mobility's commercial brands' new identity
The "O" shared by all new logos of Crédit Agricole Personal Finance & Mobility's European brands forms an "on" button that signifies the launch of a project. The red apostrophe symbolises approval, security, and, by making a outward gesture, an escape from the circle of the routine. The underlining, borrowed from digital language, expresses increased life and emphasises projects.
A new brand platform
This brand platform - logo, signature, design guidelines, advertising - is being translated to other Crédit Agricole Personal Finance & Mobility brands in Europe.
A tagline shared
"Smart" is intelligence in the broadest sense. "Smart" is also consistent with the Crédit Agricole Group's Customer Project, which embodies its strategy in organising its transformation and attaining the high relationship standards that its customers expect.