- 2024/07/04
- 3 min
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0
Pisca Pisca celebrates music at the 10th edition of the Rock in Rio festival in Lisbon
With its giant wheel, using personalized cabins reminiscent of moments that marked the history of Rock in Rio in Portugal, Pisca Pisca held one of the most attractive spots of the festival attracting more than 30,000 people per day to its space. This presence will have allowed the brand to benefit from increased visibility by offering a unique and emblematic experience for its customers, partners and prospects.
Pisca Pisca has also distinguished itself thanks to several partnerships with world-renowned influencers such as Bruna Gomes (6.1 million subscribers on Instagram) with whom Pisca Pisca recorded a series of podcasts, or even the association with the creative and intergenerational hub “A Avo veio trabalher” highlighting elegant and dynamic elderly people under the signature “Old is the new young”, demonstrating that there is no age to have fun.
For Paulo Figueiredo, Director of Pisca Pisca “Rock in Rio is more than a festival, it is a celebration of music, fun and energy that Pisca Pisca also shares with its customers and partners. This is the second year we have been present and we are doing it because we are proud to be part of a project that is totally in line with our brand identity. This year, we focused on our ecosystem and more particularly on Pisca Green which focuses on accessibility to electric mobility!"
